Ada Pack: The Creative Business Card That Unwraps Joy

Unveiling a Unique Design Concept by Antonio Tepic

Ada Pack is a packaging service for merchants and retailers, and the client's desire was to have a business card that not only stands out but also clearly communicates the essence of their service. Tepic's ingenious solution was to wrap the business card partially in decorative paper, reminiscent of the excitement and anticipation associated with receiving a beautifully wrapped gift.

The Ada Pack business card boasts unique properties that set it apart from traditional designs. The red printed text on the card perfectly complements the decorative paper, further emphasizing the gift packaging service. This clever combination creates an emotional connection with the recipient, making the business card a memorable and delightful experience.

When it comes to the realization of this design, Tepic employed a combination of offset and screen printing techniques. The business card itself is made of high-quality offset paper, while the decorative paper is screen printed and carefully wrapped around the card, creating a visually striking and interactive design.

Measuring at a width of 90mm and a height of 50mm, the Ada Pack business card is compact yet impactful. The decorative paper, with dimensions of 32mm width and 104mm height, adds an element of surprise and intrigue.

One of the most fascinating aspects of the Ada Pack business card is the reaction it elicits from recipients. People are immediately drawn to the card's unique presentation and are often hesitant to cut the wrapped decoration, opting instead to peek underneath to discover what lies beneath. This unconventional approach to a business card creates a lasting impression and sparks curiosity.

The Ada Pack project was brought to life in March 2010 in Zagreb, Croatia, and its innovative design was recognized with the prestigious Creativity International Award in the same year. Tepic's meticulous research on printing techniques for decorative paper and his ability to overcome the challenge of coordinating printing between different companies contributed to the success of this project.

With its captivating design and ability to convey the essence of Ada Pack's services, this business card truly stands out in a sea of traditional designs. It not only attracts attention but also engages recipients, leaving a lasting impression. The Ada Pack business card is a testament to the power of creativity and innovation in design.

Image Credits: Nadja Skazlić

Awards and Accolades: Winner of the Iron A' Design Award in 2018 for Graphics, Illustration, and Visual Communication Design. This prestigious award recognizes designs that are well-designed, practical, and innovative, meeting professional and industrial requirements while contributing to a better world.